The most valuable car wash of 2021


Since 1991, Professional Carwashing & Detailing (PC&D) has asked its readers every year to submit nominations for the title of Most Valuable Carwasher (MVC). This is an opportunity for our magazine to honor the frontline workers who contribute to the smooth operation and success of individual car wash stations. When judging what sets a candidate apart, PC&D editors look for a combination of dedication, leadership and an impactful presence at the car wash.

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This year’s MVC has it all in spades. The PC&D team is pleased to present the 2021 MVC Honor to Izzy Aguayo, a Site Manager for Breeze Thru Car Wash, which has locations in northern Colorado and southern Wyoming.

Work hard, or it barely works

A lot of people who are entering the car wash industry think they won’t be around for long. But he has a way of attracting them, and so does Aguayo.

It was 2015, and Aguayo was 18 when she started looking for a new job to help her out. She had worked in a warehouse and in the food industry before, so when she came across the job application for a customer service representative at Breeze Thru, she figured if she got the job, it would only be another temporary.

“[I had] no idea what I was getting myself into, ”Aguayo remarks ironically.

Today, six years later, Aguayo runs one of the sites in Longmont, Colorado. According to Rhonda Hoffmann, company trainer for Breeze Thru, who was one of two people to nominate Aguayo for the honor, “The site was practically in ruins before she arrived. She has upgraded the site and makes employees love working there. Her site receives the most positive reviews from Google and Yelp across our 11 sites, and the atmosphere she helps create on the Longmont site is second to none.

Aguayo attributes two major qualities to success: hard work and genuine care. Aguayo adds that she owes her sense of hard work, humility and never giving up attitude to her father, Gus, who she says “has been through some crazy things in life.”

“I admire him every day and hope to become half the person he is,” she adds.

However, she is adamant that Breeze Thru had an impact on her as a person as well.

“This business has developed me, pushed me and has been a huge support for me and my family. I have never seen a company that invests so much in people. I am more than proud to be part of this family, ”says Aguayo.

Serve with a smile

The typical day of a flex-serve site manager is always different. There is training and coaching, monitoring of operations and the quality of washing, maintenance of equipment and lots, completion of interior services, filing of incident reports and, of course, interaction. with customers.

“I have personally seen many unhappy customers come to Izzy for help. She takes the time to listen and empathize with her clients and make sure they are taken care of. Many customers even come out with a smile on their face, ”explains Hoffmann.

While Aguayo’s attitude towards genuine customers certainly helped to reverse her site’s reputation when she took charge of it, she was quick to point out that it wasn’t just her efforts: it was a huge team effort.

“We couldn’t have done it without the hard work and dedication of every member of this site,” she proclaims. “We lost some but we won harder [members] and continued to push for excellence. I knew that if we wanted the change we wanted it would take a lot of hard work on everyone’s part. We set team goals related to the company and achieved them one by one. “

Breeze Thru taught Aguayo that having a positive experience can not only impact the business itself, but also people’s lives. As a result, she and her team members strive to create positive memories for their customers with every interaction.

However, it is not just customers for whom Aguayo wants to create beautiful memories. It is also those of his community. After all, one of her most memorable moments while working at Breeze Thru was in 2019, when the company and its site were specifically able to purchase gifts to give on Christmas Eve to those who were in. at a local shelter for victims of domestic violence.

“These moments marked me because they were very significant for the team and the children who received their gifts and helped others in need. It brought our team closer together and motivated us to want to do more, ”recalls Aguayo.

I listen

In addition to caring for clients and the community, Aguayo is always ready to listen to the members of her team.

“Izzy shows an unprecedented level of genuine care. Not only does she work incredibly hard to keep her site running smoothly, but she goes out of her way to make sure her employees are happy and well taken care of, ”says Hoffmann. “For her, it’s more than just a business, it’s about the people who work for it. Izzy’s site is a great example of what happens when you take care of your employees. They are happier and more fulfilled in their roles and more productive because of it.

“When I worked under Izzy, I struggled in life. Izzy has always been there to listen to me and help me improve. She would help me set goals to increase my performance and create a better work environment. The respect I earned for her made me love working there and inspired me to overcome conflict not only at work but also in my personal life. Not only did I grow as a person while working under her, but I also watched several other people grow up. I attribute a large part of my development to him.

Even when the site is overflowing with customers and all of the staff are going about their day-to-day business, Hoffmann says, Aguayo takes the time to interact with and monitor them. If someone has business or personal concerns Aguayo will listen to them, even if it means staying late.

“I have watched people who have struggled a lot in their lives transform on his site,” says Hoffmann. “There is a light in their eyes again and they are working hard to make the site work. “

Aguayo spends a great deal of her time developing and training her team as well as helping where it’s needed. But it also sets aside a lot of time to help employees with their personal development and their goals. For Aguayo, there’s a simple reason she’s always ready to stop and listen.

“Not everyone has a support system outside of work or people to share success with, so we try to deliver that as best we can. Providing authentic care isn’t just when people are successful, but when they need a push or someone who cares enough to tell them what it is like: recognize their strengths and their weaknesses and strive for success. Take them for who they are and push for the better. I learned this from my experiences with Breeze Thru. Genuine care comes from top to bottom, and the owners of this business do a great job of demonstrating it, ”says Aguayo.

His mentorship and help has certainly paid off. According to Hoffmann, Aguayo is a “managerial machine”; many of his employees became managers at other Breeze Thru sites after being trained under his direction. “She sets up an environment in which you feel excited to come to work. She has always set an example, ”adds Hoffmann.

When asked why she thought she was nominated for MVC, Aguayo concluded, “If I had to guess, I would say it’s because of my humility and responsibility. Damn, do I make a lot of mistakes, but I make sure to use those mistakes as lessons for myself and for others. I push and strive to be better every day and try to help others with that too.

Past winners of the MVC award

2020: Vaughn Mead, Breeze Thru Car Wash, Fort Collins, CO
2019: Jeff Wagner, Champion Xpress Car Wash, Roswell, NM
2018: Jason LeBlanc, Benny’s Car Wash, Baton Rouge, LA
2017: Christmas Saldaña, The Wash Tub, San Antonio, TX
2016: José Luis Cruz, Splash Car Wash, Greenwich, CT
2015 : Mike Hulburt, Autobell Car Wash, Virginia Beach, Virginia
2014 : Marc Fox, Cornhusker automatic washing, Bellevue, NE
2013: Elias “Lou” Spellos, Squeeky Clean Mobile Car Wash and Detailing, Virginia Beach, VA
2012: José “Joe” Fernandez, Superior shine in Covina, CA
2011: Chad Cornell, Crystal Clean Automotive Detailing, Grand Rapids, MI
2010: Sandra Silvestre, Valencia AutoSpa, Valencia, California
2009: Trudy Carlton, Carpool LLC, Mechanicsville, Virginia
2008: Shawn Stevens, Adirondack Car Wash, Queensbury, NY
2007: Aaron Rusbuldt, Shur-Kleen Car Wash, Lacey, WA
2006: Juan Avila, Splash Car Wash, Wilton, CT
2005: Brian Daigle, Willimantic Car Wash, Willimantic, CT
2004 : Bob Handt, Sir Car wash, Roseville, MN
2003: Gary Pendleton, Wilshire West car wash, Santa Monica, California
2002: Casey Bowmaster, Champion Car Wash, Trevose, Pennsylvania
2001: Roman Zelek, Koziol Car Wash, Chicago
2000: Darold Evans, Sandwich Car Wash, Sandwich, MA
1999: Marcel Vargas, Splash Car Wash, Norwalk, CT
1998: Clifford Mitchell, Bebo Car Wash, Mobile, AL
1997 : Chalmers “Lefty” Jackson, Jax Kar Wash Inc., Southfield, Michigan
1996: Michel Garrison, Beaverton Car Wash, Beaverton, OR; and Marjorie E. McNeil, Clarkston Auto Wash Co., Clarkson, MI
1995: José Ruiz, Auto Valet Car Wash, Trenton, NJ
1994: G. Walker “Paul” Calisme, Exit 13 Car Wash, Darien, CT
1993: Marc Ellis, Soft, tender Touch Express Wash, Valparaiso, IN
1992: Gary L. Daily, Happy Wheels Inc., Wilmington, DE
1991: Norris Brown, Weiss Guys Car Wash, Phoenix, AZ

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