Smart EV JiDU Auto Company Works With Baidu To Build China’s First Production Vehicle Powered By Qualcomm’s Snapdragon Automotive Cockpit Platform –

author: Eric Walz

Chinese company Baidu Inc, intelligent electric vehicle company JiDU Auto and Qualcomm Technologies announced that JiDU’s first production electric vehicle will feature an intelligent digital cockpit system assisted by technology from Baidu and Qualcomm.

The digital dashboard will be based on Qualcomm’s 4th generation Snapdragon Automotive Cockpit Platform. It will be combined with an intelligent cockpit system and vehicle software solution jointly developed by JiDU and Baidu.

The first JiDU production vehicles with the new digital cockpit are expected to be available in 2023 in what is expected to be the world’s first production vehicles to feature a Snapdragon automotive cockpit platform in China.

JiDU is a new intelligent electric vehicle company backed by Chinese internet technology company Baidu Inc and Chinese automaker Geely, which is the parent company of Swedish automaker Volvo Cars. The EV company was officially established in March 2021.

In June, JiDU announced that it had hired Frank Wu, formerly of Cadillac, to run its design studio in China. Prior to joining JiDU, Wu spent seven years with General Motors, where he led the design of the Cadillac CT6.

In April, JiDU chief executive Xia Yiping told Reuters that the new company aims to invest 50 billion yuan ($ 7.7 billion) in the production of smart cars over the next five years. .

JiDU’s mission is to “create and design a human-centered intelligent robotic vehicle driven by advanced AI technology with the innate ability to learn and progress while providing superior autonomous driving ability.”

Qualcomm’s 4th generation Snapdragon automotive cockpit platforms were announced in January. It is designed to provide a superior user experience in the vehicle, as well as safety, comfort and reliability. In addition to supporting security applications, it can power the next generation of smart and connected vehicles.

New digital cockpit platforms support multiple engine control units (ECUs) including instrument clusters and cockpits, augmented reality heads-up display (AR-HUD), infotainment, rear seat screens, electronic camera-based mirrors and cockpit surveillance services.

Qualcomm’s 4th generation automotive platforms use the same software architecture and framework across the board, reducing development complexity and time to market, while minimizing maintenance costs for automakers.

“We are delighted that JiDU’s first product is the first production vehicle powered by the 4th generation Snapdragon automotive cockpit platform in 2023,” said CEO Xia Yiping. “JiDU will rapidly implement advanced intelligent cockpit technologies, immediately bring these technologies to market and create reliable and self-upgrading automotive robots. “

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Snapdragon Automotive Cockpit platforms are also designed to serve as a central hub for high performance computing, computer vision, artificial intelligence (AI) and multi-sensor data processing. It provides flexible software configuration to meet the computational, performance and functional safety requirements of vehicles.

As global automakers add more high-tech features to their models, they are looking to semiconductor companies such as Qualcomm, Intel, and NVIDIA to provide the hardware that can support advanced vehicle systems. The three companies have entered into agreements with automakers to provide hardware that can support advanced features, such as autonomous driving.

Qualcomm has been the driving force behind the development, launch and expansion of 5G networks that will soon support autonomous driving, smart cities, and vehicle-to-vehicle (V2V) and vehicle-to-everything (V2X) connectivity.

“Modern vehicle architecture is evolving to meet growing customer demand for advanced connectivity and high compute capabilities in the car. With this transformation comes a growing need for open and scalable platforms to meet this dynamic variety of customer needs, ”said Nakul Duggal, senior vice president and general manager, automotive, Qualcomm Technologies, Inc.“ We are excited to be working with Baidu and JiDU to create new driving experiences using our 4th generation Snapdragon automotive cockpit platform and deliver connected, intelligent and customizable experiences from our Snapdragon Digital Chassis. “

Two weeks ago, Qualcomm announced a separate collaboration with automaker BMW to provide the hardware to support its Advanced Driver Assistance Systems (ADAS) and autonomous driving features that will be available. in future BMW models.

BMW has said its next-generation autonomous driving battery will be based on Qualcomm’s dedicated Snapdragon Ride vision-on-chip (SoC) system. It will support vision perception and ADAS central compute SoC controllers managed by Qualcomm’s Car-2-Cloud service platform.

Attendees of the Beijing International Motor Show will get a sneak preview of the intelligent digital cockpit of a JiDU concept vehicle in April 2022.


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