Genesis presents its dual electrification strategy
Hyundai Motor Group luxury brand Genesis has announced its zero-emission electrification plan.
The company intends to focus on two types of vehicles – battery electric vehicles (BEVs) and hydrogen fuel cell vehicles (FCVs), while there is no word on conventional hybrids. or plug-in hybrids.
All new Genesis car models, launching from 2025, will be zero-emission and over time, from 2030, 100% of the range will be zero emissions. In addition, by 2035, the company intends to be carbon neutral.
“The brand’s new vehicles will all be purely electric from 2025. To drive the switch to electrification, Genesis will focus on a dual electrification strategy involving fuel cell and battery electric vehicles. Genesis will strive to develop purely electrical technologies such as new fuel cell systems with higher power output and electrical systems that help improve efficiency.In addition, Genesis will be dedicated to building a new generation technology that derives better performance and efficiency from lithium-ion batteries.
Along with the dual electrification strategy, Genesis has announced its goal of pursuing a carbon neutral brand by 2035. This is the first time that a member of the Hyundai Motor group has announced the transition and will consolidate the brand as a leader in the luxury vehicle market. “
Genesis is targeting an electric range of a total of eight models and plans to expand its global sales to 400,000 per year (on average 50,000 per model).
The Genesis EV teaser
The company has already showcased the first two battery-electric models: the G80 model, the brand’s first electric car, and the recently unveiled Genesis GV60. The third model will be unveiled later this year.
Jay Chang, Global Head of Genesis, said:
“I am extremely pleased to announce Genesis’ new vision for a sustainable future as we open a new chapter in our history. As we continue to design a new dimension of the customer experience and build an authentic relationship with our customers, Genesis will take bold steps to lead the era of electrification into a sustainable future. “
“Our new electric range is the ideal platform to increase our interface with our customers,” said Luc Donckerwolke, Creative Director of Genesis. “We aim to interact with all of their senses. Our new architecture will integrate bold technologies with breathtaking designs while delivering heartfelt detail-driven experiences. Warm and exquisite care will be our differentiator.
We assume that Genesis has been at the forefront of electrification within the Hyundai Motor group and mainstream brands – Hyundai and Kia will follow towards zero emissions.