At-home car wash startup Honc raises $400,000 in pre-seed round

honc, an early technology company for door-to-door car washes, announced that it had raised $400,000 in a pre-seed round, led by Amey Mashelkar (head of JioGenNext), Jasminder Singh Gulati (co -founder of NowFloats), Dholakia Ventures, Dr. Raghunath A Mashelkar (Independent Director at RIL), Nilesh Patel (Executive Team, Cisco Systems) and 100X.VC.

The startup, which is a 100X.VC portfolio company and part of Class 06 batch, plans to use the new funds to expand its partner network in Hyderabad, Bengaluru and Gurugram over the next 12 months. honc plans to upgrade its technology stack to accommodate gated communities and business parks using location intelligence and user review systems. The company will further deploy capital to optimize partner onboarding, training and security on the platform.

“While car washing in India has an annual spend of $12 billion, it is still in the early stages of its digital transformation. The infusion of funds demonstrates investor confidence in the growing demand for a solution. door to door In the past year we have been able to add more than 200 partners to our network We perform 4,000 car washes a day in Hyderabad alone Our aim is to make the traditional industry efficient, eco-friendly and customer-centric car wash,” said Niranjan Seelam, Co-Founder and CEO, Honc.

With the growing demand for Honc’s home services, the startup is also expanding its services to reach a wider audience segment in business parks. honc has already recently signed agreements with business/IT parks in three Indian cities, in line with its expansion plans.

Rahul Marwar, Co-Founder and Director of Sales, honc said, “Through our technology and process interventions, we have streamlined onboarding and training processes for our partners. We are also introducing women into the washing segment in business parks. We believe this will free up the important segment of the blue collar workforce.

The company has enabled its partners to increase their monthly income by 100% in the last six months. Additionally, honc’s eco-friendly washes have saved nearly 1,50,000 liters of water each month in gated communities.

“We all struggle to keep our cars clean every day. Existing options are broken, leaving unsatisfied car owners with bitter experiences. With its technology-driven approach, honc has made it efficient and simplified the whole process of keeping our cars clean.With car washing being the daily touchpoint in the mind of the car owner, we believe honc is well positioned to play a bigger role in scaling other services as well,” said Ninad Karpe, partner at 100X.VC.

“Today’s fundraising reflects the strength of honc’s business model, its ability to execute and the incredible opportunity ahead. The past year has seen a new normal, changing people’s perspective on door-to-door car washing. After understanding our consumer behavior, we tend to make lots of custom updates to our app. Our mission is to deliver car services to every door in India,” said Viraji, co-founder and owner of the product, honc.

Founded in 2020, honc plays an important role in India’s car wash industry, which is largely unorganized and underserved, thanks to its managed market model. The company provides an on-demand mobile solution that meets the spontaneous needs of car owners with a curated selection of trusted and reliable partners.

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Posted: Monday, March 14, 2022, 10:13 p.m. IST

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